Strategic Paradoxes

Andrew Godley and I recently published an article: "Structure and Meaning in Strategic Paradoxes: Exploring Historical Context in the Emergence of Agrifood Standards," Business History In Press (2024): 1-26, https://doi.org/10.1080/00076791.2024.2317205.

We had a lovely opportunity to discuss how we developed this research with Business History's media specialist Paula de la Cruz-Fernàndez, see the interview video on YouTube

Andrew Godley and Shane Hamilton being interviewed by Paula de la Cruz-Fernandez